This was yet another project where I was given full creative freedom. International recording artist/rapper, Nelly began a clothing line that needed a high-powered web presence. The process included a photoshoot with the recording artist and several models, sound design and editing, and lots of flash trickery with After Effects.

The outcome was a site that took in several awards and increased traffic by 500% to the company in the first few months.

site of the day 2004

launch site