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Gui / Interface Design
Motion Design
Graphic Design

This was yet another project where I was given full creative freedom. International recording artist/rapper, Nelly began a clothing line that needed a high-powered web presence. The process included a photoshoot with the recording artist and several models, sound design and editing, and lots of flash trickery with After Effects.


The outcome was a site that took in several awards and increased traffic by 500% to the company in the first few months.



site of the day 2004



launch site





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